ABOUT MASS

Senior creative,
communications
and campaign support.

Without the traditional agency overhead.

MASS connects senior thinking with practical delivery. Support can be retained, project based or focused around a specific challenge.

Senior Creative Leadership

Strategy through to delivery.

Direct Access

Work directly with the person leading the thinking.

Flexible Support

Retained, project based or focused.

Practical Delivery

Strategy translated into implementation.

Clear Accountability

Defined priorities and responsibility for delivery.

WHAT WE DO

Direction
to delivery.

Creative, communications and campaign support shaped around what is actually needed.

Creative Leadership

Direction · stakeholders · teams · governance+
DIRECTION

Creative strategy
Stakeholder alignment
Team leadership

OVERSIGHT

Briefing and review
Agency management
Brand governance

Brand & Identity

Positioning · identity · messaging · systems+
FOUNDATION

Positioning
Brand identity
Core messaging

APPLICATION

Guidelines
Templates
Launch toolkits

Campaigns & Communications

Insight · ideas · messaging · multichannel rollout+
PLANNING

Audience insight
Campaign concepts
Messaging

ROLLOUT

Print and digital
Stakeholder assets
Evaluation

Content & Digital

Web · UX · content · CRM · social · motion+
CONTENT

Content strategy
Copy and design
Motion

CHANNELS

Websites and email
Social content
Digital platforms · UX/UI

Events & Environments

Exhibitions · visitor journeys · large format · live+
EXPERIENCE

Concepts and themes
Visitor journeys
Campaign creative

ENVIRONMENT

Exhibitions
Large format
Live event assets

Production & Rollout

Artwork · suppliers · procurement · multi-site delivery+
CONTROL

Artwork and prepress
Supplier management
Cost control

DELIVERY

Versioning
Procurement
Multi-site rollout

HOW WE DO IT

A practical route
from brief to impact.

The process flexes around the assignment. The principles stay consistent.

Discover

Clear brief.

Align

Shared understanding.

Define

Focused route forward.

Create

Approved direction.

Deliver & Improve

Consistent delivery.

WORKING WITH MASS

Support
that fits.

Senior support shaped around the assignment rather than an agency structure.

Fractional Leadership

RETAINED

Ongoing senior creative and communications leadership.

Campaigns & Launches

PROJECT

Strategy, creative direction and integrated delivery.

Brand & Communications

RETAINED / PROJECT

Positioning, identity, messaging and practical systems.

Review & Improvement

FOCUSED SPRINT

Priorities, gaps and a practical route forward.

SELECTED WORK

Long-term partnerships, behaviour-change communications and international campaign delivery.

What
Mass
Does
MASS provides senior creative, communications and campaign
support, from defining the direction and developing the idea through to
production, implementation and review.
CREATIVE LEADERSHIP
CONTENT & DIGITAL
UX/UI
DIRECTION, CLARITY & MOMENTUM
CONTENT DESIGNED TO ENGAGE & INFORM
DIRECTION:
OVERSIGHT:
CONTENT:
CHANNELS:
Creative strategy /
Briefing and review / Agency
Content strategy /
Websites and email /
Stakeholder alignment /
management / Brand
Copy and design /
Social content /
Team leadership
governance
Motion
Digital platforms
BRAND & IDENTITY
EVENTS &
ENVIRONMENTS
DISTINCTIVE BRANDS BUILT FOR REAL USE
CREATIVE EXPERIENCES BROUGHT TO LIFE
FOUNDATION:
APPLICATION:
EXPERIENCE:
ENVIROMENT:
Positioning /
Guidelines /
Concepts and themes /
Exhibitions /
Brand identity /
Templates /
Visitor journeys /
Large format /
Core messaging
Launch toolkits
Campaign creative
Live event assets
CAMPAIGNS &
PRODUCTION &
ROLLOUT
COMMUNICATIONS
CONNECTED IDEAS ACROSS EVERY TOUCHPOINT
FROM APPROVED CONCEPT TO FINAL OUTPUT
PLANNING:
ROLLOUT:
CONTROL:
DELIVERY:
Audience insight /
Print and digital / Stakeholder
Artwork and prepress /
Versioning /
Campaign concepts /
assets / Evaluation
Supplier management /
Procurement /
Messaging
Cost control
Multi site rollout
How
Mass
Works
A clear, collaborative process built
around the brief.
FIVE STAGE PROCESS
A PRACTICAL
A PRACTICAL
DISCOVER
ALIGN
DEFINE
ROUTE FROM BRIEF
ROUTE FROM BRIEF
FOCUS:
FOCUS:
FOCUS
Clarify the challenge,
Bring stakeholders
Shape the strategy, core
objectives, audiences,
and subject experts
message, channels,
constraints and measures
together around
resources and practical
of success.
responsibilities,
delivery plan.
TO IMPACT
TO IMPACT
expectations and
decisions.
OUTCOME:
OUTCOME:
OUTCOME:
An agreed brief and clear
A focused strategy and
Shared understanding
priorities.
route forward.
and defined roles.
CREATE
DELIVER & IMPROVE
WORKING
FLEXIBLE
PRINCIPLES
BY DESIGN.
FOCUS:
FOCUS:
Develop, test and refine
Coordinate production and
Every assignment is different, so the process flexes
Direct senior access
creative concepts, content
rollout, review performance
around the organisation, audience and challenge.
Clear decisions
and campaign applications.
and capture learning.
What remains consistent is senior involvement,
The right expertise
direct communication, clear decisions and
Visible progress
OUTCOME:
OUTCOME:
accountability through delivery.
Practical accountability
Consistent delivery and
An approved creative
measurable improvement.
direction ready for delivery.
Sefton
Partnership
Council
at a Glance
27+ Years
Trusted creative, communications
27+
6 AREAS OF
MULTICHANNEL
and campaign delivery
YEARS
SUPPORT
DELIVERY
For more than 27 years, MASS has supported Sefton Council and its partner
Working
Public engagement
Print
organisations across tourism, leisure, culture, health, public engagement and corporate
together since
Stakeholder partnerships
Digital
communications.
1998.
Leisure & tourism
Outdoor
Events & culture
Events
The work has ranged from destination marketing and major public events to behaviour
Corporate communications
Public environments.
change campaigns and community engagement. Each brief has required clear
Health campaigns
stakeholder management, practical creative thinking and reliable multichannel delivery.
Long term trust has been built through direct communication, consistent quality and a
clear understanding of how complex public sector organisations work.
SOUTHPORT
FOOD & DRINK FESTIVAL
Destination campaign • Outdoor • Public engagement
Behaviour
Change
MASS Role
MASS led the strategic and creative development of the campaign, working
with NHS stakeholders to shape messaging, coordinate delivery and maintain
consistency and accessibility across every channel.
CLIENT
NHS South Sefton
& Formby Clinical
Commissioning Group
CAMPAIGN
OUTCOME:
WHAT THIS
DELIVERY:
Public Health
Delivered behaviour change communications
Outdoor • Digital • Healthcare environments
DELIVERY:
DEMONSTRATES:
supporting local vaccination objectives
Campaign identity and visual branding
Behaviour change communications
by increasing visibility, improving public
Social and digital content
Strategic campaign leadership
understanding and encouraging community
Communications
Public information materials
NHS stakeholder collaboration
participation.
Outdoor advertising and signage
Accessible public messaging
Stakeholder engagement support
Multichannel campaign delivery
Communications appeared across public
Vaccination centre communications
Delivery within governance
environments, digital channels and healthcare
Multichannel campaign rollout
requirements
settings, ensuring clear and consistent
messaging reached diverse audiences.
NHS vaccination campaign covid 19 public health engagement
NHS PARTNERSHIP
MULTICHANNEL
DELIVERY
Working alongside NHS organisations
and public health teams.
Integrated communications across print, digital
NHS & behaviour change clear communications. Positive action.
and public environments.
STAKEHOLDER
BEHAVIOUR CHANGE
CHALLENGE:
APPROACH:
MANAGEMENT
Communications designed to influence action
and improve outcomes.
Supporting collaboration between organisations and
Increase awareness, confidence and uptake
Develop a clear, accessible campaign designed to
delivery partners.
of COVID 19 vaccinations across diverse
engage multiple audiences, simplify complex health
communities during a rapidly evolving public
information and encourage positive behaviour change
COMMUNITY
TRUSTED DELIVERY
health programme.
through trusted messaging.
ENGAGEMENT
Campaigns delivered within governance and
public sector requirements.
Building trust through clear and accessible messaging.
International Delivery
International Delivery
Sunsynk
UK
Commercial campaigns, product launches,
exhibitions and national brand communications.
Global
EUROPE
Product launches, exhibitions, distributor
communications and multichannel brand delivery.
Campaigns
AFRICA
Brand development, training initiatives, audience
engagement and regional campaign support.
USA
2024-2026
Market expansion communications, exhibition
delivery, product launches and commercial
campaign support.
CLIENT
SUNSYNK
AUSTRALIA
Regional campaign delivery, distributor
MARKETS
communications, product marketing and brand
consistency across local audiences.
UK • Europe • Africa • USA • Australia • Asia
HONG KONG & ASIA
CHALLENGE
International brand communications, market
support and campaign delivery for fast-moving
Support a rapidly growing international energy brand with clear,
regional audiences.
consistent campaign communications across multiple markets,
products, channels and commercial priorities.
ROLE
One Brand
Lead creative campaign delivery across international teams,
connecting product launches, exhibitions, digital communications
and sales enablement with one coherent global brand direction.
Multiple Markets
MASS brings recent international experience shaping and leading campaigns, product launches, exhibitions and brand
communications across the UK, Europe, Africa, USA, Australia and Asia.
Working across commercial, product, creative and regional teams, MASS brings people together around clear campaign objectives
while responding to local market needs and commercial priorities.
PRODUCT LAUNCHES
DIGITAL CAMPAIGNS
Strategy, creative and market rollout
Social, email, web and audience engagement.
EXHIBITIONS & EVENTS
MULTICHANNEL DELIVERY
Experiences and supporting communications.
Print, digital, exhibitions and sales materials.
Brand, Digital &
CONNECTED CREATIVE DELIVERY
Brands Built
Innovation
To Work
Connected thinking across identity, content and experience.
Built For Real Use
MASS connects strategy, identity, digital experience and content to
create brands that are clear, distinctive and practical to use.
The work does not stop at a logo or campaign concept. Systems,
templates, platforms and rollout tools help teams communicate
consistently across channels, markets and real world environments.
Go Get Sushi
Connect Pro
Product Label
CONNECTED DELIVERY
BRAND
Brand Toolkit
Event Branding
Campaign Activation
Positioning, messaging and distinctive
identity systems.
DIGITAL & INNOVATION
Websites, UX, product information and
CAPABILITIES
customer experiences that simplify complexity.
DISCOVERY & POSITIONING
CONTENT & CAMPAIGNS
ROLLOUT
Understand the audience, context and objectives to
Develop connected content across social, email,
Toolkits, templates and multichannel campaign
establish a clear creative direction..
web, print and digital channels.
activation.
IDENTITY SYSTEMS
INNOVATION & SYSTEMS
Translate strategy into distinctive visual identities,
Create practical tools and product experiences that
messaging and practical brand assets.
make complex information easier to use.
DIGITAL & UX
ACTIVATION & ROLLOUT
Create websites, platforms and customer journeys
Apply ideas consistently across teams, markets,
shaped around genuine user needs.
campaigns and live environments.
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